Chain to sponsor the New England Patriots football team

Chain to sponsor the New England Patriots football team

Blockchain infrastructure company Chain, which provides Web3 services to developers to build and maintain blockchain-based applications, will sponsor the New England Patriots football team, as well as other venues and sports clubs controlled by the Kraft Group.

Chain will be the official blockchain and Web3 sponsor of New England Revolution football club Patriots, Gillette Stadium and Patriot Place mall in Massachusetts, as part of a multi-year partnership agreement with Kraft Group’s marketing and events division Kraft Sports+. announced. Chain will work to develop Web3 experiences for visitors to Gillette Stadium and Patriot Place by “merging the physical with the digital.”

Speaking to Cointelegraph, a Chain spokesperson did not disclose the material details behind the partnership.

Chain said it offers products such as Ledger, Cloud and NFTs as a service. The firm purchased Measurable Data Token (MDT) and ecosystem products for $100 million in July, including blockchain oracle MeFi and cashback app RewardMe. had taken.

Most of the comments from Crypto Twitter for this sponsorship were positive, but some have questions about how blockchain technology will add to the fan experience. had.

A massive influx of funds has been generated by crypto sponsorships at professional sports events both in the United States and abroad. signed a $700 million deal to rename the Staples Center in Los Angeles in 2021, then signed a $25 million five-year sponsorship deal with the Australian Football League as one of the official sponsors of the FIFA World Cup in Qatar it happened. However, it was also reported that the stock market withdrew from the nearly half-billion dollar deal it made with the European Football Associations Champions League in September.

Cointelegraph reached out to Patriots but has yet to receive a response at the time of publication.

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