- On the eve of Milan Fashion Week, one of the most important fashion events in the world, famous designer John Richmond shared his collaboration with Shiba Inu (SHIB) with his followers. shared.
John Richmond’s partnership with Shiba Inu includes a public display of physical versions of the duo’s NFT collection “Legends Live Forever” at Milan Fashion Week 2022, which will take place on September 20.
British Fashion Designer John Richmond, 62, posted a snapshot of the partnership between his brand and the Shiba Inu in a post on his Twitter account late Wednesday, again drawing the community’s attention to the development. The fashion designer used the hashtag “We Keep it Rock’n’roll”, referring to the NFT collection.
John Richmondx @Shibtoken illustration 👀
— John Richmond (@JRichmondstyle) August 31, 2022
A total of 10,000 NFT pieces created by Richmond, some of which have previously been shared with the community, will be showcased at Fashion Week. The name of the collection will be Legends Live Forever as mentioned above.
The Shiba Inu team announced a multi-step partnership with John Richmond in February of this year, including an NFT collaboration, whose physical versions will be presented at the fashion show, called “next generation, very strong.” In addition, prior to the creation of the exhibition and collection, a promotional campaign was held in which murals dedicated to the Shiba Inu appeared on the streets of Milan.
The fashion world loves the Shiba Inu
The collaboration between the fashion brand and Shiba Inu was the first of its kind and provided much-needed recognition for both projects. Thus, John Richmond managed to integrate into the cryptocurrency space and gain the trust of one of its loudest communities, while the Shiba Inu caught the attention of the fashion industry, an audience that would probably never have cared for it.
However, the Shiba Inu has been in touch with the fashion world before as well. SHIB’s recognition has grown with the adoption of cryptocurrencies by brands and venues such as Gucci, Tag Heuer, and Farfetch, allowing customers to pay using SHIB. Now this situation has skyrocketed and it’s Shiba Inu’s turn to walk the runway during fashion weeks.
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Disclaimer: What is written here is not investment advice. Cryptocurrency investments are high-risk investments. Every investment decision is under the individual’s own responsibility. Finally, Koinfinans and the author of this content cannot be held responsible for personal investment decisions.