Binance has made an important transfer to its structure amid the problems it has been experiencing on the US side recently. OKX Exchange, Rachel Conlan moved to Binance as vice president of global marketing.
Conlan previously served as head of global brands and partnerships at OKX. After this Binance Conlan, who will fight for the stock market, will aim to increase the number of more than 128 million users of the stock market to one billion. If Rachel Conlan is among her goals for Binance, it will include the adoption of cryptocurrencies.
Big transfer from OKX to Binance
Rachel Conlan, who transferred from OKX exchange to Binance as vice president of global marketing, made some statements about her transition to Binance.
The Block According to an article published by Rachel Conlantalked about his three focus points in his new role. Conlan said their focus is to celebrate their existing community, use it to invite others, and reach out with new audiences.
Binance has done an incredible job building an emotional connection with the crypto community in an incredible amount of time. But we need to help with cryptocurrency adoption, which is critical to attracting the next billion users and ensuring the continued success of this industry.
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Conlan, on the other hand, Binanceis expected to oversee the global and regional marketing team and report to Yi He, the company’s co-founder and marketing manager.
Conlan will also oversee the management and growth of Binance’s brand collaborations, which include influential names like Cristiano Ronaldo and The Weeknd. As is known, Conlan led the exchange’s partnerships with Manchester City FC, McLaren Racing and the Tribeca Film Festival during his tenure at OKX.
Binance’s market share is shaky
The market share of the Binance exchange has declined significantly over the past few months due to US anti-crypto sanctions. Binance co-founder and CEO Changpeng Zhaofaced with allegations by the US Commodity Futures Trading Commission (CFTC) last March that it operated an illegal exchange with a fraudulent compliance program.
In the midst of Binance’s war with US regulators, many stock market investors are beginning to lose confidence in the company. This caused Binance to gradually lose market share.
So what BinanceAs regulatory scrutiny continues to mount, the exchange placed Richard Teng as head of regional markets outside the US last month.
Teng, who previously held leadership positions at the Monetary Authority of Singapore and Abu Dhabi Global Market, is now rumored to be seen as Zhao’s possible heir.