Hugo Boss launches NFT collection

Hugo Boss launches NFT collection

Hugo, the youth clothing brand of the world-famous fashion giant Hugo Boss, announced that it has collaborated with the NFT project ‘Imaginary Ones’ as part of its global renewal plans. Announcing that it will carry its products to the ‘metaverse’ with the partnership established, the company pointed out that it will offer its customers a holistic and 360-degree ‘metaverse’ experience. It was also underlined that the NFT collection named ‘Embrace Your Emotions (EYE)’ will consist of 1001 three-dimensional animations and will be released in early November.

According to the transferred details; In an official statement released, Imaginary Ones stated that the purpose of the collection is to encourage everyone to connect with their emotions and to share the message that all emotions, positive or negative, should be embraced. With this; Freedom to feel and express emotions will significantly improve mental health and general well-being. It was stated that the income from NFT sales will be donated to the charity organization named ‘Youth Aware of Mental Health (YAM)’. The company has yet to reveal exactly what the 360-degree metaverse experience is.

The original ‘Imaginary Ones’ NFT collection consists of 8,888 animated characters

On the other hand; Customers on a list of 500 people will be able to purchase the brand’s t-shirts, which will be available in both physical and NFT versions. Each T-shirt will contain a unique QR code. Users will be directed to a Snapchat lens to create a special augmented reality effect with this QR code. NFT holders will also have access to Imaginary Ones’ ‘staking’ ecosystem.

According to other shared information; The original ‘Imaginary Ones’ NFT collection consists of 8,888 animated characters. NFTs in the collection are available for a minimum of $980. It is known that other clothing giants such as Gucci, Burberry, Louis Vuitton, Nike and Adidas have stepped into the Web3 space by launching NFT collections or applying for trademarks related to the ‘metaverse’.

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