Nike NFTs will reach millions with EA Sports games

Nike NFTs will reach millions with EA Sports games

As a great example of cryptocurrency adoption through brand collaborations, Nike’s NFT platform The Swoosh will soon be integrated into EA Sports games. This could allow Nike’s virtual shoes and apparel to appear in games.

Making a statement on June 1, Nike said that NFTs will be announced in the coming months. EA Sports He stated that he will start to be included in the games. However, neither Nike nor Electronic Arts have disclosed which games Nike’s virtual products will be shown in.

NikeAlthough .Swoosh first announced the NFT platform in November 2022, it did not release the NFT collection until early 2023.

On May 15 .Swoosh, the first NFT Published his collection. This collection is the brand’s iconic Air Force One a reference to the shoe series Our Force 1 It was a series of virtual shoes. At the time of publication, polygonscan More than 97,000 sneaker NFTs were sold to approximately 53,000 addresses, according to the data.

Nike entered the metaverse in December 2021 by acquiring virtual sneaker and collectibles brand RTFKT. He then launched the virtual world Nikeland.

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Nike acquires virtual sneaker and collectibles brand RTFKT in December 2021 Joined the metaverse. It also later announced its own virtual world, Nikeland, to the market.

.Swoosh, RTFKT And Nikeland All three are separate projects for the company Nike, which makes virtual investments.

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