As a great example of cryptocurrency adoption through brand collaborations, Nike’s NFT platform The Swoosh will soon be integrated into EA Sports games. This could allow Nike’s virtual shoes and apparel to appear in games.
Making a statement on June 1, Nike said that NFTs will be announced in the coming months. EA Sports He stated that he will start to be included in the games. However, neither Nike nor Electronic Arts have disclosed which games Nike’s virtual products will be shown in.
And that’s it for the launch of the OF1 Collection.
Thank you to all the more than 50,000 SWOOSH members who participated.
We’ll be back tomorrow summarizing everything about OF1.
We will also have a special announcement at 8am PDT.
Until tomorrow .SWOOSH family
— .SWOOSH (@dotSWOOSH) June 1, 2023
NikeAlthough .Swoosh first announced the NFT platform in November 2022, it did not release the NFT collection until early 2023.
On May 15 .Swoosh, the first NFT Published his collection. This collection is the brand’s iconic Air Force One a reference to the shoe series Our Force 1 It was a series of virtual shoes. At the time of publication, polygonscan More than 97,000 sneaker NFTs were sold to approximately 53,000 addresses, according to the data.
EA SPORTS @dotSWOOSH pic.twitter.com/NH8vp0fWoQ
— EA SPORTS (@EASPORTS) June 1, 2023
Nike entered the metaverse in December 2021 by acquiring virtual sneaker and collectibles brand RTFKT. He then launched the virtual world Nikeland.
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Nike acquires virtual sneaker and collectibles brand RTFKT in December 2021 Joined the metaverse. It also later announced its own virtual world, Nikeland, to the market.
.Swoosh, RTFKT And Nikeland All three are separate projects for the company Nike, which makes virtual investments.