US music giant Sony Music Entertainment has signaled its intention to use NFTs with its trademark application for music and artists under the Columbia Records brand.
The trademark filing, filed with the US Patent and Trademark Office (USPTO) on August 30 and shared by trademark attorney Mike Kondoudis on September 6, includes “audio and video recordings of live musical performances and verified by NFT.”
#SonyMusic has filed a trademark application for the Columbia Records logo claiming plans to use it for:
▶️ NFT Backed Media
▶️ Music + Podcast Production
▶️ Artist Management + Music distribution services
..and more!#NFTs #Metaverse #web3 #Columbiarecords #Pop #rock #hiphop pic.twitter.com/xY7kRMgo1m
— Mike Kondoudis (@KondoudisLaw) September 6, 2022
The application covers marketing services, promotion, distribution, advertising and online entertainment, including podcasts and audiovisual recordings.
Sony Music had previously supported several NFT projects. The company participated in the Series A funding round of MakersPlace, the digital arts-focused NFT marketplace, in August. A total of $30 million was raised in the funding round.
In March, the music company also collaborated with Solana-based NFT marketplace Snowcrash and Universal Music Group.